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Beagle Street : ウィキペディア英語版 | Beagle Street
Beagle Street is an online life insurance company underwritten by Scottish Friendly Assurance Society. It is part of the BGL Group, one of the UK’s largest consumer insurance groups that also owns comparethemarket.com. Beagle Street started trading in 2012 and is designed to allow people who have experienced a major life moment such as buying a house, getting married or having a baby to get affordable life insurance quickly. ==History== Beagle Street started trading after Managing Director Matthew Gledhill went through a six-week ordeal trying to get life insurance and thought there must be a simpler, quicker way. The website was designed to let customers take out life insurance in just ten minutes, bypassing the regular meetings, medicals and middlemen often associated with traditional life insurance providers. It launched with an advertising campaign that featured two opposing characters illustrating the nightmare of traditional life insurance and the simple, affordable alternative that Beagle Street provides. The characters featured in a series of TV spots before being discontinued in mid 2015. In its first year, the company worked with acclaimed filmmaker Gary Tarn to release a film starring some of the UK’s oldest married couples talking about their happiest moments in life and encouraging the younger generation to enjoy life.
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